Danish Road Safety Council: Helmet Has Always Been A Good Idea

The Danish Road Safety Council released a film as part of its year-long campaign in Copenhagen to increase awareness around the importance of wearing a helmet when riding a bicycle.

Campaign video: Danish Road Safety Council – Helmet Has Always Been A Good Idea

Read the full campaign case study

Creative: Danish Road Safety Council – Helmet Has Always Been A Good Idea


Agency: &Co Copenhagen / Orchestra CopenhagenArt Director: Kristoffer Winther Sørensen / Ole HoffmannCopywriter: Kristian EilertsenCreative Director:Thomas Hoffmann...

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