Dallas Regional Chamber: Take care of business

Dallas Regional Chamber (DRC), a business organisation, increased the COVID-19 vaccination rate in Northern Texans with ‘Take Care of Business’, the first vaccination campaign combining pro-business and pro-public health messages.

Summary

This is the story of how one community DID WHAT THE U.S. GOVERNMENT COULD NOT: convinced those resistant to COVID-19 vaccines to Take Care of Business.

As demand for COVID-19 vaccines waned, the Dallas Regional Chamber aimed to get 70% of North Texans vaccinated by the end of summer. But the only way to reach that number was to convert hard-to-reach resistant residents.

We identified one of the few things all North Texans could rally behind: the health of their local economy. We confronted those who saw getting back to business and taking care of public health as mutually...

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