Dale Carnegie & Associates, Inc.: How To Win Friends And Influence People campaign
Anita CoryellOverview
How to Win Friends and Influence People was the biggest selling book Simon & Schuster ever published. It sold 1 million copies within three years of its publication in 1936, an impressive record at any time but especially in the late 1930s, when the United States was suffering a severe economic depression. The book was the nonfiction best-seller in 1937, and that year its author earned $250,000 in royalties.
How to Win Friends and Influence Peoplewas sold initally through a direct-mail campaign....