Dairy Management Inc.: Milk Mustache campaign (1995)

Rebecca Stanfel

On January 15, 1995, the National Fluid Milk Processor Promotion Board (NFMPPB) debuted a $52 million print advertising campaign with a photo of supermodel Naomi Campbell, with a white line on her upper lip as though she had just drunk a glass of milk.

Dairy Management Inc.: Milk Mustache campaign

Rebecca Stanfel

Overview

On January 15, 1995, the National Fluid Milk Processor Promotion Board (NFMPPB) debuted a $52 million print advertising campaign with a photo of supermodel Naomi Campbell, with a white...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today