Dairy Management Inc.: Milk: It Does A Body Good campaign (1982-1994)

In 1982 the advertising agency McCann-Erickson Worldwide conceived a campaign that stressed the nutritional benefits of milk.

Dairy Management Inc.: Milk: It Does A Body Good campaign

Rebecca Stanfel

Overview

In 1982 the advertising agency McCann-Erickson Worldwide conceived a campaign that stressed the nutritional benefits of milk. For the next 12 years various dairy promotion...