Daio Paper Corporation: From mother’s bags to family bags

Daio Paper Corporation, a nappy brand, used the launch of its new nappy as an opportunity to address childcare-related societal issues such as gender inequality and solo parenting in Japan.

Overview

Tokyo-based Daio Paper Corporation used the launch of its new diaper as an opportunity to address chi dcare-related societal issues such as gender inequality and solo parenting.

Taking the rare step of using a male celebrity in a diaper commercial,...