Daimler AG: think smart

To generate interest in the new smart fortwo, smart launched a viral campaign featuring the fictitious auto manufacturer Cin King Motors.

Daimler AG: think smart

Proximity Germany GmbH


Category: AutomotiveCountry where program ran: EuropeDate program started/ended: February - June 2008

Product Description: smart fortwo

Advertiser/Client Name: Daimler AG, smartMedia Channels: Web DevelopmentWebsite: www.awardentry.de/smart_cinking/


Marketplace Challenge:

Focus was put on the CRM activities of already existing prospective customers/customers during the market launch of the new smart fortwo in the spring of 2007. By means of an innovative online platform, the 2008 campaign should utilize and activate new target group opportunities.

Target audience: Consumer

smart prospective customers as...

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