Daimler AG: The Search for Europe's Unsung Heroes

To arouse interest in the new smart fortwo and generate orders before the official launch, smart created the smart-and-the-city tour.

Daimler AG: The Search for Europe's Unsung Heroes

Proximity Germany GmbH


Category: AutomotiveCountry where program ran: EuropeDate program started/ended: 9th November 2006 - 30th April 2007

Product Description: New smart fortwo 451

Advertiser/Client Name: Daimler AG, smartMedia Channels: Web DevelopmentWebsite: www.awardentry.de/smart_tour_eng/


Marketplace Challenge:

The smart fortwo is at the end of its product life cycle, the forfour and roadster have been discontinued and sold respectively and no longer belong to the smart brand. Anything but a good prerequisite for the smart fortwo 450 and the smart...

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