Daimler AG: 10 years Smart - sounds from the backseat

Commencing October 2008, Daimler wanted to affirm that those who had bought one of their Smart Fortwo cars had made the right decision.

Daimler AG: 10 years Smart – sounds from the backseat

Proximity Germany


Category: AutomotiveCountry where program ran: GermanyDate program started/ended: October 2008

Product Description: smart fortwo

Advertiser/Client Name: Daimler AG – smartMedia Channels: DirectMail


Marketplace Challenge:

The new smart fortwo is sold and delivered to the owner. This means that now any sales arguments or product features no longer count. Now is when the flattery begins. Because everyone wants to have it affirmed that they made a good decision.

Target audience: Consumer

Drivers and owners of a...

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