Daimler – The new smart fortwo

The smart fortwo aimed to combine appealing design with an affordable price. In 2007, it was reaching the end of the product lifecycle, and was ripe for reinvention.

Daimler – The new smart fortwo

Campaign: The new smart fortwo – Launch CampaignClient: Daimler AGBrand: smartCategory: Automotive

SUMMARY

The smart fortwo was revolutionary at the time it was introduced, and remains a one of a kind: a car with only two seats...

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