Daily reach using SMS

The newspaper industry has never informed advertisers of the number of persons that read a newspaper on one specific day.

Daily Reach Using SMS

Measuring and reporting reach in real time

Leif WidmanDagens Nyheter andLena VogeliusWireless Opinion Scandinavia AB

Introduction

The rate card of a television station is based on how many GRPs (gross rating points) the station delivers,...