Dagoma: Toy Rescue

Dagoma, a 3D print solutions provider, launched a campaign in France with a new website that’s dedicated to creating and selling spare parts of broken toys to raise awareness of the problems with plastic pollution.

Background

The 3D printer market is booming among companies but is struggling to grow with the general public. For one simple reason: people don’t know what to print with a 3D printer.

To prove the possibilities offered by 3D printers, Dagoma decided to attack the issue of toys. Indeed, every year 2 billion toys worldwide are thrown away because they aren’t repairable. For one simple reason: toy manufacturers don’t supply spare parts. A broken toy can’t be fixed. For toymakers, it’s a licence to print money. Consumers are obliged to buy a toy again instead of repairing it.

Dagoma decided...

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