Dagoma: Toy Rescue

Dagoma, a 3D print solutions provider, launched a campaign in France with a new website that’s dedicated to creating and selling spare parts of broken toys to raise awareness of the problems with plastic pollution.


The 3D printer market is booming among companies but is struggling to grow with the general public. For one simple reason: people don’t know what to print with a 3D printer.

To prove the possibilities offered by 3D printers, Dagoma decided to attack the issue of toys. Indeed, every year 2 billion toys worldwide are thrown away because they aren’t repairable. For one simple reason: toy manufacturers don’t supply spare parts. A broken toy can’t be fixed. For toymakers, it’s a licence to print money. Consumers are obliged to buy a toy again instead of repairing it.

Dagoma decided...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands