| Agency: DFGW | Authors: Tom Vick and Megan Thompson |
Daewoo
A car company that saves lives
Introduction
This paper will seek to document account planning's contribution to the development of a new marketing initiative and advertising campaign, that...
Daewoo
New TV (2000) campaign for Daewoo, whose earlier lead on customer service was being eroded. Focus on safer driving, offering free driving lessons through the IAM.
