Daewoo

New TV (2000) campaign for Daewoo, whose earlier lead on customer service was being eroded. Focus on safer driving, offering free driving lessons through the IAM.
Agency: DFGWAuthors: Tom Vick and Megan Thompson

Daewoo

A car company that saves lives

Introduction

This paper will seek to document account planning's contribution to the development of a new marketing initiative and advertising campaign, that...