Daewoo

Out-spent and out-distributed by its larger competitors, Daewood has established itself as one of the all time Australian launch success stories.

 

Advertising Effectiveness Winner:

Daewoo

Agency: The Campaign Palace, Sydney

Australia

This award was presented for a campaign that was outstandingly effective, but didn't quite fit the definitions laid down for any individual category.

Out spent and outdistributed by its larger competitors, Daewoo has established itself as one of the all time Australian launch success stories.

Daewoo has sold more than 60,000 vehicles in just four years from its launch in September 1994. It says MAR TEC figures reveal that's three times faster than Toyota and far in excess of newer Asian brands Proton, SEAT and Kia. It is also...

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