Campaign details
Brand: DaciaAgency: Publicis•Poke and Manning Gottlieb OMD
Executive summary
Everyone wants to be a challenger brand.
Everyone wants to embrace the "beautiful constraint"
Rarely do we have such a perfect opportunity to lean into them as the pandemic presented.
And that's exactly what Dacia did.
On the surface, this story is a lesson in being able to plan the hell out of a pandemic on a budget and make the most of the resources available, but there was so much more learned along the way:
To have courage when no one else does.
To dig...