Dacia: Ingenious Productions - Lessons in selling cars from a living room

Dacia, Renault's budget car brand, launched a campaign in the UK to challenge the negative perceptions that its cars are cheap by reframing itself as ingenious.

Campaign details

Brand: Dacia Agency: Publicis•Poke and Manning Gottlieb OMD

Executive summary

Everyone wants to be a challenger brand.

Everyone wants to embrace the "beautiful constraint"

Rarely do we have such a perfect opportunity to lean into them as the pandemic presented.