Dacia: Democratising Electric Cars

Dacia, a car company, launched a campaign in Europe to improve brand perception and make electric vehicles an essential and accessible part of an open society.

Campaign details

Brand: Dacia: Democratising Electric CarsAgency: Publicis Conseil

George Orwell's words seem to ring true, especially today when brands are constantly trying to be more exclusive and aspirational. This is a case about how Dacia democratized electric cars, which were otherwise restricted only to those who could afford it. We moved beyond thinking of cars, especially electric cars, as a status symbol and made it an essential and accessible part of an open society.

The world has changed completely in the past year and the word 'essential' has never been more important than now through the...

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