Czech Insurance Association: 13 minutes

Czech Insurance Association collaborated with Czech Television to launch 13 Minutes, a documentary film featuring real culprits of tragic accidents in the Czech Republic to implement a fundamental shift in societal attitudes towards speeding, and reduce speed-related accidents by promoting safer driving practices.

Campaign details

Title: 13 MinutesBrand: Czech Insurance AssociationProduct: Czech Insurance AssociationIdea: McCannCountry: Czech Republic

Duration of Campaign



Target audience

Socio-economic Level


3 months - 12 months





3 mio. EUR

Why is this work relevant for Creative Effectiveness?

Amidst a society recovering from the COVID-19 pandemic, our PSA campaign evolved into a cultural phenomenon. Originally about speeding, it sparked a national conversation about societal haste. Reframing the issue slowed the nation, reducing speed-related accidents, injuries, and fatalities. Our feature documentary "13 minutes" premiering on...

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