Cynical consumer seeks brands for meaningful relationship

Nick Baker

The article considers the reasons why people have become increasingly cynical about the world, including about marketing companies, but remain generally positive about brands.

Cynical consumer seeks brand for meaningful relationship

Nick BakerOgilvy London

The end of the second millennium saw quite a few bereavements for the citizens of the developed economies. God has apparently been on the critical list for a while, which has...

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