Cycling Safety - Cyclists Should Be Seen and Not Hurt

In 2007, 21 cyclists in London died because they weren't seen. This paper shows how a small budget campaign of £600, 000, reduced deaths on London roads by a third.

Cycling Safety – Cyclists Should Be Seen and Not Hurt

Principal Author: Giselle Okin - WCRS Contributing Authors: Fergus Adam, Laurence Parkes - WCRS

In 2007, 21 cyclists in London died because they weren't seen.

To prevent this happening again we only had...

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