Cybernetic Space: bringing the virtual and real together

Ananda Mitra

With the increasing prevalence of digital tools in our everyday lives, it is often the case that individuals and institutions are simultaneously living in the 'real' and the 'virtual'.
  

Cybernetic Space: Bringing The Virtual And Real Together

Ananda MitraWake Forest University

 

Introduction

The presence of the World Wide Web (web) in our everyday lives has become almost as taken for granted as the presence of electricity and the availability of telephones. Particularly in the developed world and increasingly more so in the developing countries, the availability of the web is considered a part of everyday life. This is reflected in the explosion of websites as individuals to multi-national corporations are willing and able to put up a 'home page' on the web. I would argue...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands