Cyan Worlds Inc.: Riven campaign

An advertising campaign that used spectacular screen shots from Riven: The Sequel to Myst helped make the product the leading computer game in the United States within two months of its release.

Cyan Worlds Inc.: Riven campaign

Susan Risland

OVERVIEW

NOTE: Since the initial appearance of this essay in the 1999 edition of Major Marketing Campaigns Annual, the Riven product was acquired by Cyan Worlds Inc. The essay continues to refer to The Learning...