CX for impact: Reforming customer experiences at Mandai and Malaysia Airlines

Atalia Chua

The Adobe Experience Makers event showcased two case studies where customised experiences are created to match the brand and its consumer profiles.

Stick to these three magic phrases: Know me, Show me, Help me. This from Simon Dale, Managing Director of Adobe Southeast Asia and Korea, who said that is how brands transform into top experience makers who provide pleasant customer journeys to retain consumers.

Speaking at the recent Adobe Experience Makers event, Dale said: “The way to achieve that is through data insights and audiences, and merging customer journeys with commerce.”

The two following case studies showcase how it paid off to customise experiences that fitted the brand and its consumer profiles.

Case study one: The Mandai Group pivots to a...

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