CVS Corporation: Life To The Fullest campaign

In 2002 CVS Corporation's drugstore chain, CVS/pharmacy, was approaching its 40th anniversary, and as a result of steady growth it was nipping at the heels of the nation's number one drugstore chain, Walgreens.

CVS Corporation: Life To The Fullest campaign

Rayna Bailey

OVERVIEW

In 2002 CVS Corporation's drugstore chain, CVS/pharmacy, was approaching its 40th anniversary, and as a result of steady growth it was nipping at the heels of the nation's...