Customizing with a Responsibility Agenda

In the recession, customers are more open than before to products which combine multiple functions to fulfil a discrete lifestyle need, this article claims.

Customizing with a Responsibility Agenda

From all-in-one facial creams to dinners in a box to “smart” phones and the like, businesses have been trying for years to create and market products and services that combine multiple functions to meet consumers' multiple demands—and today, those offerings also need to help consumers reduce waste and save money. Unfortunately, many consumers feel that these products are missing the mark. This week's MONITOR Minute takes a look at how expanding opportunities for customization in lieu of pre-fab combinations better fits the current consumer mindset of responsibility.


Creating products that, in...

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