Customer for life - using business tools to build sustainable relationships
Johannes Fleck, Adrian Wimbush and Anarkali Check
This paper addresses the success story of Volvo in Germany who, by working hand-in-hand with their dealers using the global 'Customer for Life' programme, has significantly increased customer loyalty to Volvo and its dealers.
Customer for life – using business tools to build sustainable relationships
Johannes FleckVolvo Car Corporation, Germany
Adrian Wimbush and Anarkali CheckGfK Automotive, United Kingdom
This paper looks at how the application of a global customer...