Customer experience trends in Asia that will mould e-commerce ahead

CleverTap’s Meenakshi Ganesh examines the customer experience trends that will shape e-commerce going forward at FUTR Asia 2021.

Customer experience is an important aspect of e-commerce, says Meenakshi Ganesh, director – customer success (APAC), Clevertap, who discussed the five trends that will define the space ahead at the recent FUTR Asia 2021 summit.

Ganesh began by defining...