Customer-centric strategies: Opportunities for APAC firms to grow

University of Technology Sydney’s Ofer Mintz says customer changes are providing businesses with a unique opportunity to acquire, retain and satisfy more customers than they would have pre-pandemic when customer behaviour was more entrenched.

The business landscape has undergone rapid change over the last two years and still faces challenges around supply chains, labour force and inflation, as well as global conflict. However, this post-pandemic (or at least, less pandemic-dominated) economic...