Campaign details
Brand: Curtea Veche PublishingBrand owner: Curtea Veche PublishingAgency: Leo Burnett RomaniaMarket: Romania
Executive summary
In the last country in EU when it comes to reading, Curtea Veche proved that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example, given by the busiest and successful celebrities people looked up to.
Playing things simply payed back: going where people were, sharing the message through those they followed, the campaign reached 10 times more...