Currys PC World: Drop a Hint - Helping Britain get what they want for Christmas

This case study describes how UK electronics retailer Currys PC World created a contextually relevant, mass-personalisation campaign that used broadcast media to persuade consumers to buy electronics as Christmas gifts.

Currys PC World: Drop a Hint - Helping Britain get what they want for Christmas

Rob Sellars, Tom Claridge, David Edwards and Lizzie Andrews

Campaign details

Brand: Currys PC World Brand owner: Dixons Carphone PLC Lead agency 1: AMV BBDO Lead agency 2: Blue 449 United Kingdom Other & ambient media, outdoor, out-of-home, public relations, radio, social media, television, websites & microsites

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