Finish: The story of tomorrow's water

Reckitt, a British multinational consumer goods company, increased market share, penetration rate, and turnover for its Finish products in Turkey by asking people to use water more conservatively.

Where Were We?

We have many headlines in our country, but four years ago, the water issue had yet to become a headline. The United Nations had predicted that our country would be water poor by 2030. Despite this, our people's conservation awareness had much room for improvement.

Water covers three-quarters of the world and surrounds our country on three sides, creating the misconception that there's an endless water supply. However, only 0.006% (six hundred-thousandths) of the world's water is potable.

Why Were We There?

To begin with, the people were unaware that our country would had a water shortage....

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