Curanail - Defeating the Criminails

Genna Trentham

This paper discusses the 2005-06 campaign to launch Curanail, an OTC product by Galderma to treat fungal nail infection.
Agency: Austin West MediaAuthors: Genna Trentham

Curanail – Defeating the Criminails

1 INTRODUCTION

Warning: This Submission should not be Read While Eating.

Galderma is a small and highly ambitious pharmaceutical company specialising in dermatological treatments....

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