Cunard Line Ltd.: Luxury Branding campaign

In the grand days of passenger liners, great floating castles ploughed the seas between North America and the ports of Europe.

Cunard Line Ltd.: Luxury Branding campaign

Judson Knight

Overview

In the grand days of passenger liners, great floating castles ploughed the seas between North America and the ports of Europe. It was an age of extremes in opulence and poverty—and an age that had an expiration date. The Titanic sank in 1912; German torpedoes downed the Lusitania three years later; and the advent of jet travel in the late 1950s took out most remaining luxury shipping companies.

Only one line weathered the vicissitudes of a changing socioeconomic and technological landscape: Cunard Line Ltd., which was made...

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