Cultures Of Collaboration

Tom Ewing

The use of social media for research is arguably entering the mainstream. "Listening" to consumers using websites like Facebook and Twitter has become an industry buzzword, advocated by clients and industry specialists alike.

Cultures Of Collaboration

Tom EwingSocial Media Knowledge Leader, Kantar Operations

INTRODUCTION

The Age of Communities

Is it safe to say now that the use of social media for research is mainstream? “Listening” to social media has become an industry...

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