Culture, Communications and Business: The Power of Advanced Semiotics

Since 2001 Procter & Gamble has worked with UK-based marketing semiotics agency Space Doctors to evolve a substantial semiotic capability.

Culture, Communications and Business: The Power of Advanced Semiotics

Katja Maggio-MullerProcter & Gamble

Malcolm EvansSpace Doctors

CONNECTIONS

“I saw a paper from the UK MRS Research 2001 conference and it immediately connected with a vision in...