Culture clash: globalization does not imply homogenization

The culture in which we live shapes our view of the world around us, which in turn influences our decisions, including those about which brands to buy.

Culture Clash: Globalization Does Not Imply Homogenization

Nigel Hollis

Culture — the history, beliefs, customs, habits and values of a group of people — determines the way we respond to the world around us. Both nature and nurture play a role...

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