Cultural embeddedness of products: a new measurement of culture and its effects

This paper develops a measurement of culture on the product category level, called the cultural embeddedness of products (CEP) scale, and progresses the scale in accordance with standard procedures.
Jakubanecs and Supphellen

Cultural embeddedness of products: a new measurement of culture and its effects

Alexander Jakubanecs

Centre for Applied Research, Norwegian School of Economics (NHH)

Magne Supphellen

Department of Strategy and Management, Norwegian School of Economics (NHH)