Cultural diversity and the future of metaverse innovation in APAC

Meta Festival 2022 discussed why it is important for brands in the metaverse to be aware of cultural nuances in order to create virtual experiences for consumers that add to, not take away from, the real world.

With more brands joining “the metaverse gold rush”, marketers have to build a greater capacity to offer consumers differentiated experiences to drive brand connect.

“There is this cultural aspect of curiosity among consumers across APAC to adopt new experiences,” said Ida Kymmer, Strategic Business Development Manager of Journee, speaking at the Meta Festival, APAC, a virtual event exploring the future of brands and marketing in the rapidly expanding Web3 world.

She emphasised that brands should be well-versed in cultural nuances defining a market to create “experiences that don’t take consumers away from their real world.

“Rather, virtual experiences should add...

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