This presentation summarizes research findings on cultural differences across Communispacerun multinational online communities, and extends previous research by exploring how members of multinational communities engage in specific research activity types, how online community members choose to frame their interactions when they do engage, and what kinds of language members use to express emotion.
Cultural differences: draw or barrier? – Optimizing engagement in multinational online communities
Manila AustinCommunispace Corporation, United States
Participation in social media has grown exponentially to become the norm, not the exception....