Cultivating community: How brands can nurture a different growth model

Community can be a rich lever for brands from across the spectrum to explore, from startups pioneering new models for growth to long-established brands collaborating with communities in ways that are transformative for both.

The super-fragmentation of audiences and media accelerated by the creator economy, the demise of cookie-based targeting and the shift away from linear viewing all pose challenges to communications planning

There will always be room on the plan for...