Culligan Water Technologies, Inc.: Hey Culligan Man! campaign

Susan Risland

Culligan Water Technologies, Inc., created a unique and memorable brand image for its water purification equipment and services by using the Culligan Lady cartoon icon in its print, radio, and television advertising for several decades.

United States
Strategy

Culligan Water Technologies, Inc.: Hey Culligan Man! campaign

Susan Risland

Overview

Culligan Water Technologies, Inc., created a unique and memorable brand image for its water purification equipment and services by using the Culligan Lady cartoon icon in...

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