CSR: Are You Taking It Seriously?
Simon Nicolas Aston InfoSec
Responsible marketing, the process whereby companies try to marry their brands to a particular worthwhile cause, seems to be tripping off the lips of every marketing communications...
CSR: are you taking it seriously?
Quoting a number of industry pundits and offering many examples, Simon Nicolas, of marketing and research company Aston InfoSec, argues that companies and brands that climb on the band-wagon of moral and ethical responsibility, without thinking it through are doomed.
