Cruzcampo: Heavily Accented

Cruzcampo, a brewery, revived Lola Flores through AI in Spain to recover its iconic brand status and return to being a leader in the beer category, and grow brand power among young Andalusians and the national market.

Campaign details

Title: Heavily AccentedBrand: CruzcampoProduct: CruzcampoIdea: OgilvyCountry: Spain

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessEuropeNon-specificAdults (26-55)Middlebetween 3,5 y 4MM€...
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