Cruzcampo: Heavily Accented

Cruzcampo, a beer brand, resurrected Lola Flores on her anniversary using deepfake technology for their campaign in Spain to recover its iconic brand status, grow brand power and return to being a category leader.

Campaign video: Cruzcampo – Heavily Accented

Read the full campaign case study

Selected creative: Cruzcampo – Heavily Accented


Agency: Ogilvy MadridAccount Director Dentsu X: Patricia San RománAccount Director NTeam: Jorge CorderoAccount Director:Rocio...

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