Cruzcampo: Heavily Accented

Cruzcampo, a beer brand, resurrected Lola Flores on her anniversary using deepfake technology for their campaign in Spain to recover its iconic brand status, grow brand power and return to being a category leader.

Campaign video: Cruzcampo – Heavily Accented

Read the full campaign case study

Selected creative: Cruzcampo – Heavily Accented

Credits

Agency: Ogilvy MadridAccount Director Dentsu X: Patricia San RománAccount Director NTeam: Jorge CorderoAccount Director: Rocio CanoAccount Executive Senior: Ana MorgadoAccount Executive: Daniel Sánchez Magán / Lydia Laguna / Moad ElMatuchi / Natalia TriviñoAccount Manager: Cristina Michavila / Rocío CanoAccount Supervisor: Lucía Muñoz-RejaArt Director: Adrián Poveda / Adriana de Oliveira / Alicia Puyol / Elena Hernández / Nacho García / Rodrigo DomínguezBrand Manager Cruzcampo:...

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