Crunchy, Doritos and Cheetos: Flaming Hot Flow

Mostafa Talal, Hassan Hassan, Seif Elmashad

Crunchy, Doritos and Cheetos, snack brands, launched a campaign in Egypt to raise awareness of the new products, and engage the Gen Z audience and turn them into advocates.

Campaign details

Brand: Cheetos Brand owner: PepsiCo Entrant company: Media DirectionIdea creation: Elephant Cairo Market: Egypt Sector: Savoury snacks, potato chips Media channels: Social mediaBudget: Up to 500k

Executive summary

Three brands were launching their unique...

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