Crunchy, Doritos and Cheetos: Flaming Hot Flow

Mostafa Talal, Hassan Hassan, Seif Elmashad

Crunchy, Doritos and Cheetos, snack brands, launched a campaign in Egypt to raise awareness of the new products, and engage the Gen Z audience and turn them into advocates.

Campaign details

Brand: Cheetos Brand owner: PepsiCo Entrant company: Media DirectionIdea creation: Elephant Cairo Market: Egypt Sector: Savoury snacks, potato chips Media channels: Social mediaBudget: Up to 500k

Executive summary

Three brands were launching their unique interpretation of the Flaming Hot franchise. Chipsy, Doritos and Crunchy are all brands that target Gen Z, meaning the launch would have to be trendy and relevant to their interests. By focusing on the rap scene, we developed an efficient campaign pitting the brands together in a...

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