Crown Royal: Igniting a spirit of generosity

Crown Royal (Crown), a premium Canadian whiskey producer, launched a campaign in Canada and the United States to reinterpret its royal status and attract a new generation of consumers.

Spirits & liquors
North America (general region)
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph
6 - Enduring Icon

Campaign details

Brand: Crown RoyalBrand owner: DiageoEntrant company: Special Forces Strategy, MaplewoodIdea creation: Anomaly, New YorkPR: Taylor, New YorkMarket: North AmericaSector: Spirits & liquorsMedia channels:Events & experiential, Merchandise...

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