Crown Royal: Igniting a spirit of generosity

Crown Royal (Crown), a premium Canadian whiskey producer, launched a campaign in Canada and the United States to reinterpret its royal status and attract a new generation of consumers.

Campaign details

Brand: Crown RoyalBrand owner: DiageoEntrant company: Special Forces Strategy, MaplewoodIdea creation: Anomaly, New YorkPR: Taylor, New YorkMarket: North AmericaSector: Spirits & liquorsMedia channels:Events & experiential, Merchandise...