Crown Royal: Igniting a spirit of generosity Crown Royal (Crown), a premium Canadian whiskey producer, launched a campaign in Canada and the United States to reinterpret its royal status and attract a new generation of consumers. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph 6 - Enduring Icon Spirits & liquors North America (general region) Campaign detailsBrand: Crown RoyalBrand owner: DiageoEntrant company: Special Forces Strategy, MaplewoodIdea creation: Anomaly, New YorkPR: Taylor, New YorkMarket: North AmericaSector: Spirits & liquorsMedia channels:Events & experiential, Merchandise...
