Crown Paint - Breatheasy

This paper demonstrates how Crown Paints created communication that was focussed on delivering against rational and emotional objectives simultaneously.
Agency: BDH\TBWAAuthors: Jacqui Wall and Graham Drury

Crown Paint

This case sets out to demonstrate how advertising defied one of its very own conventions. It shows how an advertiser communicated a rational product benefit (in this case, paint that didn't...