Crossing the knowledge and corporate boundaries to systematize invention and innovation

Jeffrey D. Ewald, Charles E. Cleveland, Teri Curran Mascuch, Jacqueline Beckley, Laurent Flores and Howard R. Moskswitz

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process.

Crossing The Knowledge And Corporate Boundaries To Systematize Invention And Innovation

Howard R. MoskowitzMoskowitz Jacobs Inc.Laurent FloresCRM Metrix Inc.Jacqueline BeckleyThe Insight & Understanding GroupTeri Curran MascuchMcCormick & Company Inc.Charles E. ClevelandQuester Research andJeffrey D. EwaldOptimization Group Inc.

Introduction

One of the big market buzzwords today is the 'fuzzy front end'. A quick look through a search engine such as Google will reveal 4,090,000 references to innovation, and 1,270 references to the phrase 'fuzzy front end'. When all is said and done, however, this phrase refers to the early...

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