Cross Promotions In Event Marketing

Jeanine Cooper

The author, from JCEC, a public relations agency, describes a wide number of cross promotions that they have devised for events with multiple sponsors.

Cross Promotions in Event Marketing

Producing million dollar results on a shoestring budget

Jeanine Cooper JCEC

Clients usually come to us because of our reputation for delivering big results – a goal we manage to achieve without the help of 'big budgets.' We operate instead on what's known as a 'shoestring budget' – but what we've learned is that, in event marketing, the way to create synergy and sizzle that quintuples the budget is through cross promotions.

Everyone loves a great cross promotion, especially event sponsors -and a well thought out cross promotion can make a great event phenomenal!....

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