Cross-national standardisation of advertisements

L. Padley, C. L. Hung and S. Hudson

This paper examines the effectiveness of TV advertising campaigns specifically designed for ethnic Chinese Canadians.

Crossnational standardisation of advertisements:

a study of the effectiveness of TV advertisements targeted at Chinese Canadians in Canada

S. HudsonUniversity of Calgary

C. L. HungUniversity of Calgary

and

L. PadleyUniversity of Calgary

Introduction

Every...

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